Let's Invent The Future.

Our Research & Insights move the analytics industry forward and we publish, fund, and collaborate to bring in the latest trends and advancements to the analytics community.


As the global leader in Analytics, IoA is committed to producing relevant, rigorous and applied research. We publish industry-leading insight, fund academic programmes, and collaborate with partners globally to help people and organisations drive better, sustainable business performance. Our aim is to advance Analytics Education and give access to that knowledge so that it can be shared and added to.

Analytics – The Future

IoA’s recent research shined a spotlight on the ongoing revolution in analytics, where the creativity of analysts and data scientists is driving competitive advantage and igniting new opportunities for a wide range of organizations in the future. The research indicates that better user experiences are driving greater organizational intelligence. The Analytics portfolio is helping reduce day-to-day friction for data analysts and business users.

The Analytics makes insights easily accessible—and thus more actionable—throughout organizations. It says that the art of data is as important as the science. Getting the data right is obviously essential, but it’s not enough.

Modern Organisations are excited by the wide variety of out-of-the-box visualizations and the emerging capabilities of data storytelling. The work of data is getting easier.

Most analytics experts are finally getting a read on the data they control. Many are thinking about incorporating more data from outside their organization. Few are prepared for the onslaught of data from the internet of things. The good news is that all of these factors are becoming easier to handle. Smart data discovery will make us all, well, smarter and research happily conclude that the future of analytics is bright.

The IoA promotes analytics profession, develops and supports analytics professionals worldwide. Our role is crucial in protecting the quality and integrity of Analytics Professionals who are core to the rigorous application of the Standards. We benefit from working with the profession in a number of ways, including their education of Analytics Professionals in the application of the Standards, receiving feedback at all stages during the standard-setting process; andorganising joint conferences and other events.

The Analytics Profession benefits from working with us through the access to materials and resources about the Standards, input to the standard-setting process; andconferences and events – and by having speakers from IoA to educate members.

Contact the Team

IoA has a fully dedicated team working on our Research and Insights. They work very closely with the industry, our members and Analytics likeminded people to introduce the trends in the profession. Interested in reaching out some of the people behind our insights research?